In 2017, the Bears came up 7 points short of a state title. For this year's La Cueva High School football campaign, the coaches wanted to the main theme to be #FIN1SH. The one goal was to win their first state title in 9 years.
I based the entire look, feel, and animations off of a flag. I always envisioned a flag being planted in victory, so I rolled with it. I used mountains and blizzard-like conditions in all of the animations in order to help create an environment that is focused on the "bear" and its' climb to the top.
The La Cueva Bears would finish the 2018 season as the undefeated state champions of New Mexico.